Main Streets Approach

The Main Streets Approach emphasizes community engagement as a tool for helping downtown districts prosper and thrive. By promoting and supporting the assets of our downtown, we can encourage tourism, drive economic vitality, and create a place of equal opportunity, inclusivity, and beauty for residents and visitors alike to enjoy.

Our work is fulfilled through the implementation of Transformation Strategies. A Transformation Strategy outlines a deliberate path to revitalizing or reinforcing a downtown or commercial district’s economy. Four key points illuminate these paths: Economic Vitality, Design, Promotions, and Organization. Each point has a corresponding committee that identifies and carries out its goals.

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