Just as for-profit businesses must create a persona that engages potential clients, a nonprofit must define its mission, methods, and proof of concept for potential stakeholders. This workshop covers a wide range of marketing basics — from designing a robust web site to seizing key opportunities in social media and networking. We’ll discuss what you can do with volunteer help and what’s worth paying for. You’ll leave with the bones of a marketing plan that you can flesh out as your organization grows. WEBINAR

Anita Saville Certified SCORE Mentor

This informative webinar is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).