Sales is being a problem solver not a purveyor of goods/services looking for a buyer. You need more than a website and some social media pages. It’s about making it easy to buy your product or service You need an outreach plan to attract attention, draw potential customers into your “store” and close the sale. Learn:

• the research necessary to identify your best customers,
• listening to understand their buying criteria,
• developing answers to overcome their most common objections
• connecting with other business owners facing similar challenge

This informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).

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Presenter:

Michael L. Thompson, Beverly Branch Manager
SCORE Northeast Massachusetts

Michael Thompson learned international business and industrial marketing with a sugar refiner, food service marketing and international sales with a seafood processor, and consumer product marketing and team-building with a cookie & cracker manufacturer. Retiring early to establish a consulting practice, he volunteers with SCORE and has worked with a wide variety of organizations, from startups and non-profits to growing corporate success stories.