This workshop is designed for startup businesses seeking to build a strong, authentic brand from the ground up. Participants will learn how to apply the Entrepreneur’s EdgeTrust, Differentiation, and Premium Pricing-to craft a compelling branding statement and harness the Power of Story to connect with their audience. The session also covers the 3 C’s of Content-Create, Curate, and Converse-with practical guidance on building and optimizing your digital hub, including Linkedln and other key platforms. Finally, participants will learn how to monitor and close their Brand Gap to ensure their brand promise aligns with customer perception. Michael Thompson; Certified Score Mentor This informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).